CASE STUDIES
Voiso · Head of Content
2024–26
Building a content function from the ground up
Joined as Voiso’s first content marketing hire and built the entire function: strategy, infrastructure, processes, and governance. Grew article organic traffic 23x (360 to 8,400+ monthly sessions) and LinkedIn following from 5,500 to 20,000+.
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Voiso · Messaging & Website Copy
2024–26
Landing page copy for two full platform rebrands
Owned all landing page copy across two full platform rebrands and website launches. Worked alongside Design, Product, and Engineering to shape site architecture and messaging from the earliest planning stage through to launch.
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Voiso · Competitive Intelligence
2024–26
Competitive intelligence program across the CCaaS landscape
Built Voiso’s competitive intelligence program from the ground up: 15+ comparison landing pages across Aircall, Talkdesk, and a dozen other CCaaS competitors. Each page was written to match buyer intent at the evaluation stage, with positioning calibrated to Voiso’s core differentiators.
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CloudTalk · Commercial Script
2021–24
Script for a CloudTalk commercial targeting sales teams
The format: a mockumentary-style spot built around a fictional sales rep named Jim, delivered deadpan to cut through typical SaaS product advertising. The goal was to make a business phone tool feel urgent, human, and memorable.
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Published Writing
Looking for individual writing samples?
Explore published reporting, thought leadership, SEO, and commercial content.
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